One message, a voice per channel
The same post on LinkedIn and Instagram should not read the same. ANVL now writes each channel's version in that channel's voice, with the same facts, and keeps a newsletter, its posts and its poster side by side in one piece of material.
A while ago a post in ANVL learned to hold a frame per channel: 4:5 for Instagram and Facebook, a wide LinkedIn version, a story. Each frame was composed for its own format. But the text in them was nearly the same, only cropped differently. And that is not how anyone who writes for social media actually works.
A voice per channel
Ask for a post for all your social channels and you get one post with a frame per channel, as before. Now each frame is written for its channel, with the same facts. LinkedIn becomes factual and reasoned. Facebook becomes everyday and narrative. Instagram becomes short and personal. If your brand has its own rules for a channel, those apply instead.
The same post in another format for the same channel, a story for Instagram, keeps its headline. It is the same voice in a different shape.
Your channels, changed in the conversation
Which channels all your social channels means is part of your brand. Say it in the conversation: we post on LinkedIn too, or we stopped using Facebook. You get a card with your brand's channels as checkboxes, each row saying whether the channel is new or being removed. Save, and the change is in your brand, with a version to go back to.
Several formats in one piece of material
The other half is about where things live. A presentation is a story in order, in one format. Everything else, a post, a story, a newsletter, a poster, an A4 sheet, is a standalone sheet, and those can now sit together in the same material.
Write make an Instagram post and a poster from this while you are in a newsletter, and you get two new sheets next to it, each built by its own format's rules. The strip shows every sheet in its own shape, and so does the export: the PDF gets a page of the right size per sheet, the ZIP an image per sheet. A carousel inside such a material stays together as a group.
In a presentation, the conversation tells you before it builds something new: This becomes a new post (portrait 4:5) in the folder Autumn 2026. The deck stays as it is. With a choice to add it as a slide instead.
Your change first, the polish after
One small thing that makes this feel different. After each refinement ANVL runs a design check that improves the result. You used to wait for it before seeing anything. Now your change shows after a couple of seconds, and the check polishes in the background. If it changed something, the chat says so, with a button to undo the polish.
Why it matters
If you are evaluating ANVL: on-brand is not only colours and logos. It is whether the person reading on LinkedIn hears the same company as the person scrolling Instagram, each in the way that place is read. One message, written for each place, from one piece of material.