Content Creator

Write posts, pages and campaigns that already sound like you, because they start from your brand kit.

Everything you make starts with Create in the rail, which opens a conversation. Say what you want and who it is for; ANVL asks what it needs and shows a proposal before it builds. See Ordering in the conversation.

What it makes

Nine formats. Name the one you want, or describe what it is for and ANVL proposes one:

Pitch

The deck you show when you are trying to win something.

Sales deck

Your sales material.

Report

Longer, denser, made to be read as much as shown.

Summary

Built from one document you upload or paste, rather than from a description you type.

Comparison

Two documents, one per side, and you get an A-against-B deck.

One-pager

One or more pages, portrait or landscape. Ask for a menu, a poster, a flyer or an invitation and it follows the rules of that kind of page instead of a sales sheet's. Ask for a menu on three pages and three pages are built in the same design; in the editor, add a page with … in the chat or the plus in the filmstrip adds the next one. The PDF holds every page.

Social post and Carousel

Sized for where they are going: name the channel and the format follows — LinkedIn 1.91:1, a story 9:16, and portrait 4:5 when no channel is named. Ask for a square and you get a square. Drawn from scratch around a photo and a headline, with the caption — the text published with the image — under Notes. A carousel fills every frame: the first hooks, the last says what to do.

Newsletter

Written to be read in an inbox: a masthead, a lead story with a large photo, and short stories in columns.

How making something goes

You say what you are making, who it is for and what the point is, and ANVL builds a draft from your brand kit. Your colours, your typefaces and your tone are not applied afterwards — they are what it is built out of.

What comes back is a draft. It is meant to be edited, and the editing is where most of the value is: the first version gets you past the empty page, which is the part that actually takes the time.

Decks, posts, one-pagers and newsletters are built on the server, so you can leave the page while one is being made — it is there when you come back.

On a phone

A finished deck opens in viewing mode on a phone — one slide at a time, full screen. Editing needs the width of a computer screen.

The parts underneath

Slide layouts

A bank of reusable slide shapes in your brand. See Slide layouts.

Templates

Whole presentations you saved to start from again. See Templates.

In Share & export of any deck, Write the email that sends this opens the draft with the deck as its brief and the share link written in verbatim.

Still stuck? Write to hi@anvl.work and tell us what you were trying to do.