Give ANVL your brand

Setting up your brand is a conversation, the same kind as everywhere else in ANVL. It starts with what already exists — your website, your brand guidelines — and only asks about what it could not find there.

The first question is whether you have a website. The answer decides where the conversation starts, not how much work it is.

If you have a website

Type the address, any way you like. ANVL reads the site while you keep talking, and says in the conversation what it took from it — the company, typography, logo, colour rules, spacing and the other details a site gives away. Those parts of the kit are never asked about.

Your colours come as a card with the site's own colours, marked From your site. One tap confirms them; say what is wrong and you get two or three palettes to choose from instead. Then come the questions only you can answer — your tone, the pictures you want, the channels you use — as cards with suggested answers, Something else… for your own, and Skip. Where several answers apply, tick them and press Done. One answer can fill several parts of the kit at once.

If you have brand guidelines

Upload brand guidelines below the field, or drop the file on it — a PDF or a Word file, instead of your address or as well. It is read while you keep talking, and what it already says is not asked again.

The guidelines fill most of the kit: named colours with their print values exactly as written, allowed colour pairs, typography, logo rules and placement, margins and grid, photo style, tone and channel rules. From a PDF, the logo variants are cut out into your brand kit, and logos, illustrations and example photos go to the image bank as drafts, in the folder Grafisk profil.

Where the guidelines and your website disagree, the guidelines win — and where they replace something you already answered, ANVL says so. What you say after they are read still counts. A PDF can be up to 40 MB, and you can read the guidelines in again later — see Reading in your brand guidelines.

If your brand has colours but no colour balance, ANVL shows the same page in your colours in two or three balances — Which looks like you? — and your choice becomes the brand's colour balance. You can change it later on the Brand page.

If you don't have a website yet

Answer No, we start from scratch and the conversation builds the kit with you: what you do and how you want to come across, then two or three palettes to choose from, then typefaces ANVL picks and names — say so if you want others — and then tone, pictures and channels. The logo is added afterwards, under Brand Kit.

How far you have come

A pill at the top — 6 of 11 filled — counts what is done against what the conversation can still fill. Tap it for your brand kit's sections, each marked as taken from your site, taken from your guidelines, or left for Brand Kit: under the pill on a computer, as a sheet from the bottom on a phone.

When it is done

When everything the conversation can fill is filled — or when you say that is enough — ANVL sums up on a card, Your brand is ready, with your colours and name and a first request written for you: a short presentation about your company. You can change the text first. Make your first presentation sends it — ANVL asks for what is missing and shows a proposal before anything is built. Adjust the brand opens the brand page.

Skip, fill it in yourself leaves the conversation for a form at any point, with your address and the reading of your site in place. The form starts its own questions from the beginning.

What happens next

Once your kit is saved it is live. Presentations, pages and content use your colours and typefaces automatically, and if something falls outside the brand kit you'll hear about it before you publish.

Everything is editable afterwards under Brand Kit → Brand. Nothing you answered here is a decision you are stuck with.